Be it — dashboard.be-it.site

Performance Overview

Live rates vs USD:

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Meta Ads

Active

ROAS 4.8x · CTR 3.12% · 2 accounts

▲ 12.4% vs prev period

Google Ads

Active

ROAS 3.9x · CTR 2.44% · 2 accounts

▲ 7.1% vs prev period

TikTok Ads

Review

ROAS 2.7x · CTR 1.87% · 1 account

▼ 3.2% vs prev period

Snapchat

Active

ROAS 6.1x · CTR 3.41% · 1 account

▲ 21.8% vs prev period

Total Spend

▲ 9.6% vs prev

Blended ROAS

4.2x

▲ 0.3x

Target 3.5x ✓

Conversions

3,847

▲ 14.2%

Blended CTR

2.81%

▲ 0.3pp

Avg CPC

▼ 4.1%

Impressions

46.9M

▲ 5.7%

Daily spend by platform

Meta Google TikTok Snap

✦ AI Alerts

▲

Snapchat — scale now

ROAS 6.1x, CPM ↓18%

Scale ↗

!

TikTok — creative fatigue

Frequency 4.2x. CTR ↓0.6pp

Fix ↗

✦

Budget shift opportunity

Move 15% Meta→Snap = +0.4x ROAS

Analyze ↗

All Platforms Combined

Total Spend

▲ 9.6%

Total Revenue

▲ 11.2%

Blended ROAS

4.2x

▲ 0.3x

Total Conv.

3,847

▲ 14.2%

Blended CTR

2.81%

▲ 0.3pp

Total Impressions

46.9M

▲ 5.7%

Platform comparison — all metrics

Spend

ROAS

CTR

Conv.

Cross-platform campaign breakdown

Campaign ↕	Objective ↕	Spend ↕	vs Prev	ROAS ↕	CTR ↕	CPC ↕	Conv. ↕	CPM ↕	Platform	Status
Retargeting — Warm	Conversions	$8,420	▲ 8%	7.2x	4.1%	$0.64	412	$7.20	Meta	Active
Lookalike — 1% Purchasers	Conversions	$6,180	▲ 14%	5.1x	3.4%	$0.81	312	$7.80	Meta	Active
TOF — Video	Reach	$5,320	▼ 5%	2.8x	2.7%	$1.10	198	$9.40	Meta	Review
Dynamic Product Ads	Catalog Sales	$4,260	▲ 22%	6.4x	3.9%	$0.70	320	$6.90	Meta	Active
Brand Search	Search	$5,200	▲ 6%	8.1x	6.2%	$0.42	520	—	Google	Active
Non-Brand High Intent	Search	$6,840	↔ 0%	3.4x	3.1%	$1.54	380	—	Google	Review
Shopping — All Products	Shopping	$4,100	▲ 11%	5.2x	1.9%	$0.90	260	—	Google	Active
Interest — Fashion 18-34	Conversion	$3,800	▼ 4%	3.2x	2.4%	$1.20	180	$14.20	TikTok	Review
Broad — Acquisition	Traffic	$2,640	▼ 12%	1.8x	1.2%	$1.80	80	$16.50	TikTok	Fatigued
Retargeting Video 75%	Conversion	$2,880	▲ 7%	4.1x	3.8%	$1.10	260	$12.80	TikTok	Active
Lifestyle — 18-24 Female	Conversion	$2,400	▲ 28%	7.4x	4.2%	$0.61	140	$5.20	Snapchat	Active
Story Ads — Retargeting	Conversion	$1,850	▲ 19%	6.8x	3.9%	$0.61	85	$5.10	Snapchat	Active

Meta Ads

Spend

▲ 12.4% vs prev

Revenue

▲ 18.2%

ROAS

4.8x

▲ 0.4x

Target 4.0x ✓

CTR

3.12%

▲ 0.4pp

CPC

▼ 5.3%

Conv.

1,842

▲ 18.1%

CTR vs ROAS (this vs prev)

Spend by campaign type

Meta Campaigns

Campaigns

Ad Sets

Ads

Campaign ↕	Objective	Spend ↕	vs Prev	ROAS ↕	CTR ↕	CPC	Conv. ↕	Freq.	Status
Retargeting — Warm	Conversions	$8,420	▲ 8%	7.2x	4.1%	$0.64	412	1.8	Active
Lookalike — 1% Purchasers	Conversions	$6,180	▲ 14%	5.1x	3.4%	$0.81	312	2.3	Active
TOF — Video	Reach	$5,320	▼ 5%	2.8x	2.7%	$1.10	198	3.9	Review
Dynamic Product Ads	Catalog Sales	$4,260	▲ 22%	6.4x	3.9%	$0.70	320	2.1	Active

Ad Set	Campaign	Audience	Spend	ROAS	CTR	Freq.	Conv.	Status
Warm — 30d visitors	Retargeting	Custom	$4,100	8.1x	4.8%	1.6	218	Active
Warm — Video viewers	Retargeting	Custom	$4,320	6.4x	3.5%	2.0	194	Active
LAL — 1% all buyers	Lookalike	LAL	$3,200	5.8x	3.6%	2.1	166	Active
LAL — 2% high LTV	Lookalike	LAL	$2,980	4.4x	3.1%	2.5	146	Review
Broad — 25-44 interests	TOF Video	Interest	$5,320	2.8x	2.7%	3.9	198	Review

Ad Name	Format	Ad Set	Spend	CTR	Hook Rate	Freq.	CPM	Status
Video — Testimonial v3	Video	Warm 30d	$2,100	5.2%	41%	1.4	$6.80	Active
Carousel — Product range	Carousel	Warm 30d	$2,000	4.4%	—	1.8	$7.40	Active
Static — Offer banner	Image	LAL 1%	$3,200	3.1%	—	2.1	$8.10	Active
Video — Brand story v1	Video	TOF Broad	$2,800	2.1%	28%	4.1	$9.80	Review
Video — Brand story v2	Video	TOF Broad	$2,520	1.8%	22%	4.7	$10.20	Pause

Google Ads

Spend

▲ 7.1%

Revenue

▲ 5.9%

ROAS

3.9x

▼ 0.1x

Target 4.0x !

Impressions

12.4M

▲ 3.8%

CTR

2.44%

▼ 0.1pp

Conv.

1,210

▲ 6.4%

Impression share by campaign

Spend vs Conv. trend

Google Campaigns

Campaigns

Keywords

Search Terms

Campaign ↕	Type	Spend ↕	vs Prev	ROAS ↕	CTR	Impr. Share	QS	Conv. ↕	Status
Brand Search	Search	$5,200	▲ 6%	8.1x	6.2%	92%	9/10	520	Active
Non-Brand High Intent	Search	$6,840	↔ 0%	3.4x	3.1%	41%	7/10	380	Review
Shopping — All Products	Shopping	$4,100	▲ 11%	5.2x	1.9%	68%	—	260	Active
Performance Max	PMax	$2,500	▼ 8%	2.1x	1.4%	55%	—	50	Paused

Keyword	Match Type	Impressions	CTR	CPC	Conv.	Conv. Rate	QS
[brand name]	Exact	142K	8.1%	$0.42	310	8.2%	9/10
buy [product] online	Exact	88K	4.2%	$1.80	180	4.8%	7/10
[product] best price	Phrase	64K	3.1%	$2.10	90	3.2%	6/10
[product category]	Broad	210K	1.4%	$2.80	40	0.9%	5/10
cheap [product]	Broad	55K	0.8%	$1.20	8	0.5%	4/10

Search Term	Matched Keyword	Impressions	Clicks	CTR	CPC	Conv.	Action
[brand name] official	[brand name]	48K	4,100	8.5%	$0.38	180	Keep
where to buy [product]	buy [product] online	22K	880	4.0%	$1.70	42	Keep
[product] reviews	[product category]	31K	280	0.9%	$2.20	4	Add negative
free [product]	[product category]	18K	90	0.5%	$0.80	0	Exclude

TikTok Ads

! Creative fatigue — 2 ad sets above frequency threshold (5.0x)

Spend

▼ 3.2%

Revenue

▼ 11.4%

ROAS

2.7x

▼ 0.4x

Target 3.5x ✗

Video Views

8.2M

▼ 5.1%

Frequency

4.2x

▲ 1.1x — !

Conv.

520

▼ 8.4%

TikTok Ad Sets & Creatives

Ad Sets

Creatives

Ad Set	Objective	Spend	vs Prev	ROAS	CTR	VTR 25%	Hook Rate	Freq.	Status
Interest — Fashion 18-34	Conversion	$3,800	▼ 4%	3.2x	2.4%	62%	34%	3.8	Review
Broad — Acquisition	Traffic	$2,640	▼ 12%	1.8x	1.2%	38%	19%	5.1	Fatigued
Retargeting — Video 75%	Conversion	$2,880	▲ 7%	4.1x	3.8%	74%	48%	2.9	Active

Creative	Format	Spend	Hook Rate	VTR 25%	CTR	CPA	Freq.	Status
UGC Testimonial v2	Video	$2,100	48%	71%	4.1%	$12.40	2.8	Active
Product Demo Short	Video	$1,800	39%	58%	3.2%	$14.20	3.4	Active
Brand Story v1	Video	$1,640	21%	31%	1.1%	$28.80	5.8	Fatigued
Offer Announcement	Video	$1,780	18%	28%	0.9%	$34.20	6.2	Fatigued

Snapchat Ads

Spend

▲ 21.8%

Revenue

▲ 38.2%

ROAS

6.1x

▲ 0.9x

Best performer ✓

CPM

▼ 18.2%

Swipe-Up Rate

3.41%

▲ 0.8pp

Conv.

275

▲ 34.6%

Snapchat Ad Sets & Ads

Ad Sets

Ads

Ad Set ↕	Format	Spend ↕	vs Prev	ROAS ↕	Swipe-Up	CPM	Freq.	Conv.	Status
Lifestyle — 18-24 F	Single Image	$2,400	▲ 28%	7.4x	4.2%	$4.80	2.1	140	Active
Story Ads — Retargeting	Story	$1,850	▲ 19%	6.8x	3.9%	$5.10	1.8	85	Active
Collection — Catalog	Collection	$1,800	↔ 2%	4.2x	2.1%	$6.20	2.4	50	Review

Ad	Ad Set	Spend	Swipe-Up	ROAS	CPM	CPA	Status
Summer Lifestyle A	Lifestyle 18-24	$1,300	4.8%	8.1x	$4.40	$9.20	Active
Summer Lifestyle B	Lifestyle 18-24	$1,100	3.6%	6.7x	$5.20	$11.40	Active
Story — Retarget v2	Story Retargeting	$1,850	3.9%	6.8x	$5.10	$12.20	Active
Catalog Full Range	Collection	$1,800	2.1%	4.2x	$6.20	$18.40	Review

✦ AI Assistant

Powered by Claude · Connect ai.php to activate

✦ Proactive insights — auto-generated

▲

Snapchat underbudgeted — ROAS 6.1x, CPM ↓18%, room to scale

Increasing daily budget by $300–500 should maintain efficiency for 7–10 days before saturation risk.

Full scaling plan ↗Find audiences ↗

!

TikTok losing $2,640/period on fatigued Broad Acquisition

Frequency 5.1x, ROAS 1.8x. Reallocating to Retargeting (4.1x) recovers ~$480 ROAS value weekly.

Immediate plan ↗Write scripts ↗

✦

Google Non-Brand impression share only 41% — big opportunity

59% share lost to competitors. Bid increase of 15–20% on top keywords could grow conversions significantly.

Bid strategy ↗

Chat — not connected

Hi! I have full context on all 4 platforms. Ask me anything — campaign analysis, budget optimization, creative briefs, audience strategy, reports, or media planning.

Best move today Period comparison Next month plan Client update

Quick actions

Context loaded

Meta — 4 campaigns, 5 ad sets, 5 ads✓

Google — 4 campaigns, 5 keywords✓

TikTok — 3 ad sets, 4 creatives✓

Snapchat — 3 ad sets, 4 ads✓

CurrencyUSD

PeriodLast 7 days vs prev 7

Performance Reports

Performance Report

All Platforms · Mar 8–14, 2026 vs Mar 1–7, 2026

Be it

Generated Mar 15, 2026

This period — Mar 8–14

Total spend · Blended ROAS 4.2x

Previous period — Mar 1–7

Total spend · Blended ROAS 3.9x

ROAS

4.2x

Target 3.5x — exceeded

Spend

Target — 97%

Conversions

3,847

Target 4,000 — 96%

Blended CTR

2.81%

Target 2.5% — exceeded

Meta Ads

Spend

ROAS4.8x ▲ 0.4x

CTR3.12%

Conv.1,842

CPA

Google Ads

Spend

ROAS3.9x ▼ 0.1x

CTR2.44%

Conv.1,210

CPA

TikTok Ads

Spend

ROAS2.7x ▼ 0.4x

CTR1.87%

Conv.520

CPA

Snapchat

Spend

ROAS6.1x ▲ 0.9x

CTR3.41%

Conv.275

CPA

Period comparison — spend

Key insights this period

1

Snapchat best efficiency at 6.1x ROAS — up 0.9x. Recommend immediate budget increase of $300–500/day.

2

TikTok declining — frequency 4.2x. Pause Broad Acquisition ($2,640 waste/period) and refresh 2 creatives.

3

Google Non-Brand missing 59% impression share. Bid +15–20% on top 3 keywords.

4

Blended ROAS 4.2x exceeded 3.5x target. Conversions 3,847 — 4% below 4,000 goal.

◎ Budget Optimizer

Monthly budget allocation

Total budget

Meta

Google

TikTok

Snap

Estimated blended ROAS—

Estimated monthly revenue—

Budget split visualization

ROAS-based recommendations

▽ Funnel Builder

Current funnel performance

Funnel efficiency: 46.9M impressions → 3,847 conversions = 0.0082% overall conv. rate

Platform roles in funnel

TikTok — Awareness (TOF)

Video reach, brand awareness, cold audiences. CPM $14.20, VTR 54%.

Snapchat — Discovery (MOF)

Story ads, lifestyle content, warm audiences. Swipe-up 3.41%, CPM $5.20.

Meta — Consideration + Conversion

Retargeting, LAL, DPA. ROAS 4.8x, CTR 3.12%.

Google — Capture + Retention

Brand + non-brand search, shopping. Captures high-intent. ROAS 3.9x.

$ Currency & Exchange Rates

Live exchange rates vs USD

Rates fetched from exchangerate-api.com · Updates every 60 seconds

Currency converter

Amount

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To

Result

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Ad account currencies

Account	Platform	Native Currency	Monthly Spend (Native)	Monthly Spend (USD)	Rate
Brand Main	Meta	SAR	—	$14,180	—
Performance DR	Meta	USD	$10,000	$10,000	1.00
Brand Search	Google	SAR	—	$10,000	—
Shopping	Google	USD	$8,640	$8,640	1.00
TikTok Main	TikTok	AED	—	$9,320	—
Snapchat Main	Snap	USD	$6,050	$6,050	1.00

⊕ Connected Accounts

f

Meta Ads

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No accounts connected yet

Requires: Meta Business Manager · Marketing API · ads_read permission Docs ↗

G

Google Ads

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No accounts connected yet

Requires: Google Ads Manager Account · Developer Token · OAuth2 Docs ↗

TT

TikTok Ads

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No accounts connected yet

Requires: TikTok Business Center · Marketing API App Docs ↗

👻

Snapchat Ads

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No accounts connected yet

Requires: Snapchat Business Manager · Marketing API Docs ↗

Backend required: Upload beit-backend/ to Hostinger public_html/beit/ and configure config.php before connecting. Setup guide ↗

! Alerts & Notifications

!

TikTok — Critical: Creative fatigue (Freq. 5.1x)

Broad Acquisition ad set has reached critical frequency threshold. ROAS dropped to 1.8x. Immediate action recommended.

2 hours ago

!

Google — ROAS below target (3.9x vs 4.0x target)

Non-Brand campaign impression share at 41%. Bid adjustments needed to improve efficiency.

4 hours ago

▲

Snapchat — Opportunity: ROAS 6.1x, CPM ↓18%

Snapchat significantly outperforming. Increasing budget now before CPM normalizes could yield strong returns.

6 hours ago